Jack Wolfskin (R2) — Theo Bassett-Shand

Jack Wolfskin
Brand Transformation
2025-2026

After the global transformation, a change of ownership: ANTA acquired Jack Wolfskin in 2025. I led the redefintion of the strategy for the new chapter. A pinnacle approach built around long-distance hiking. Brand platform, expression and products coming across FW27 and SS27.