GentleForces — Theo Bassett-Shand

GentleForces
Internal Projects
Ongoing

Part of my role in a start-up studio is defining what we stand for. Open-ended programme of panel talks, events and content, that built cultural credibility and drew talent as the studio grew.

Some moments from our deep listening session with Ruby Savage and a sound installation from KMRU . A night of practising what it means to Listen Loud.

GentleForces "Perspectives" is a repeatable format I created to unpack the forces shaping key categories. I led the research, development and delivery of all content.

A virtual roundtable with Tong Global, a China-focused cross-cultural agency on the challenges and possibilities of sustainability in fashion

A party marking two years of GentleForces.

Paradise Futures was an editorial platform I created to help the brand explore the possibilities of a better future, through conversations with people we admire. I planned, conducted and directed the content.